HOUSE OF EXILE
EXPG hosts House of Exile, a showcase for NYC’s street dance community. Held bi-annually, the night boats music performances by the best hip hop, r&b and pop recording artists and dancers from NYC and abroad. An internationally renown dance battle where the world’s best street dancers compete for $10k is the main focus of the event. I worked with EXPG to engage the dance community through social media, to create awareness of the event, and increase ticket sales.
Social Media, Artists Packs (May 2017)
I created individual artist packs for performers to share across social leading up to the event.
STATIC EVENT FLYERS MAY 2017
Social Media, Artists Packs (November 2017)
I created individual artist packs for performers to share across social leading up to the event.
STATIC EVENT FLYERS NOVEMBER 2017
Social Media, Artists Packs (November 2017)
EXPG holds a preliminary dance battle the day before House of Exile to determine the finalists on the night of the event. We highlighted the event to get fans to visit EXPG and to dive deeper into the dance community. We updated social in real time to highlight the final battle contestants.
SOCIAL MEDIA TEMPLATES
EXPG asked me to create a few templates to create a cleaner, more professional look across their social presence, while still incorporating movement at the heart of their brand.