BMW MINI sponsored an article in TechCrunch highlighting URBAN-X. URBAN-X is the leading accelerator for startups reimagining city life. Founded by MINI, and run in partnership with Urban.Us. Every six months URBAN-X selects up to 10 urbantech startups and invests $150,000 per company.

RYOT Studio, part of the portfolio of brands (including TechCrunch) owned by Verizon Media, led creative for this brand partnership. We worked with illustrator Emmanuelle Walker to create an infographic showcasing the unique startups in URBAN-X’s latest cohort.