CASSANDRA REPORT
The Cassandra Report is a critical decision-making tool that delivers insight into the minds of young consumers and foresight into where culture is headed next. Built upon cultural analysis, qualitative findings, and quantitative research; the report includes macrotrends, themes, data, and real-world marketing examples. The world's top companies and brands (Adidas, Nordstrom, Disney, Google, etc) subscribe because the report breeds new thinking, fosters innovation, and sparks positive change.
I've had the pleasure of working on the Cassandra Global, Digital, and Gen Z issues. While my main focus for the Global and Digital issues was the overall design theme and the statistics section, I also helped to revamp the full design for our Gen Z issue including the up-front editorial content, and the data/infographics sections. The goal was to create a cleaner and more sophisticated product, to make the wide range of information more digestible.
GEN Z, WINTER / SPRING ‘15
DIGITAL, FALL / WINTER ‘14
GLOBAL, SUMMER / FALL ‘14
FIELDS
ART DIRECTION, BRANDING, EDITORIAL LAYOUT, INFOGRAPHICS, INFORMATION ARCHITECTURE, UX, PHOTOGRAPHY, PHOTOMASHING, APP DESIGN
DATE
2014-2015
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