APP STORE REBRAND
Agency: Kettle | Role: Art Direction & Design
Full redesign and repositioning of Apple’s App Store. We sought to create a stronger identity through a design system and to showcase a more editorial voice for the store. Transitioning the App Store from a list of apps to an editorially-led destination of continuous curated content that celebrates app culture and showcases the developers and stories behind it.
BRANDING HIGHLIGHT REEL
Apps are defining our culture. Our perspective on them is critical. They unleash the incredible power of our devices. They amplify and enhance every part of our experience, making our lives easier, funnier, safer, fuller. They make every possibility remarkably possible and personal. Apps tap into our potential.
PRODUCT REDESIGN
& BRANDING ELEMENTS
App Store Launch Email Design
Social Media App Teasers and Trailers
App Teaser: Super Mario Run
App Trailer: Pacemaker
Social Media App Collection Videos
App Collection: Picture Perfect Posts
App Collection: What We’re Playing
Social Media Animated Window Art Direction
APP COLLECTION | App Culture: A Great Night of Karaoke – at Home
INDIVIDUAL APP | Sneak Peak: The Witness
SNEAKERS APP COLLECTION | Now Trending: The Quest for 🔥 Kicks
