Agency: Kettle | Role: Art Direction

We utilized Instagram’s grid to create a holiday campaign for Sunglasshut and increase sales amongst gift givers.

A unique personality affects everyone it touches. So we underscored the way that gift givers celebrate the individuality of “Fashion Forward Females” in their lives, by styling them like our subjects-not as twins, but simply in the same spirit. If our FFF was a trans woman, her father might’ve worn a pink shirt to support her. However, only our FFF wore the shades.

DASHING DIVA
She’s not afraid to be sexy and feminine. Shimmer and shine are favorites. Loves being the center of attention.

“When her shades shine as much as her, that’s what you call the perfect fit. #CelebrateWithShades”

SWEET SOPHISTICATE
She wants to be able to look back on old photos without cringing at overly trendy choices. Her style is more timeless and focused on the long term.

Classic sunnies for a girl who never goes out of style. #CelebrateWithShades

FIERCE FASHIONISTA
She loves to mix dark colors and textured fabrics that speak to her edginess with bright hues and polished materials that capturing her endless energy.

Fierce shades for a girl who isn’t afraid to party the night away. #CelebrateWithShades

Sleek Style Crush
She prefers a modern simplicity. The “classic girl” with a more future-forward eye.

Minimalist shades for the girl who loves to live simply. #CelebrateWithShades