As we explored in The Cassandra Report: Global, Gen Ys are increasingly celebrating their local identity by putting their regional stamp on content, ideas, and products that resonate globally. This GEOmarking behavior allows them to contextualize international phenomena within their immediate environments. Brands, too, can tap into this practice and even encourage consumers to reinvent international concepts as shout-outs to their own respective cultures.
When our Cassandra marketing team wanted to bring the GEOmarking idea to life (in real time), we were tasked with creating a tool that could demonstrate this concept at our Cassandra Sessions (which are workshops to help our clients dive further into report concepts). Our solution was to create "GEOmark" a location-based tool, that allows the user to see how trends and hashtags differ throughout the world in real time. I was the design lead for this project and collaborated with our UX, QA, and dev team from start to finish in creating this tool.
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ART DIRECTION, BRANDING, RESPONSIVE WEB DESIGN, UX