Let’s face it, getting drunk isn’t a new favorite past time of the party culture, it’s been around for a while. Sure there has been variations including when and where you get drunk, but now it’s all about how. Getting tipsy and wasted is a phrase of the past, now partiers get bombed with BOMZ alcoholic gelatin shots.
Jello shots take time to make, and it would be awesome if they were pre-packaged to party on-the-go. They are synonymous with fun college years, and we want to bring those stories to the store shelf.
Create a set of pre-packaged jello shots that can be customized for any type of party. Highlighting the playful and fun sides of the brand and culture.
ART DIRECTION, PACKAGING, BRANDING