116º

DESCRIPTION
It seems as though everyone is trying to go organic these days, but for those trying to take the extra step, there is 116º. Made especially for the raw food lifestyle, all of these snacks are cooked under 116º ensuring that they are nutrient-packed and sun cooked to perfection. Most importantly these snacks are prepared for those busy raw foodies on the go, so they can enjoy snack time, anytime!

THE PROBLEM
Those following the raw food lifestyle spend hours of endless preparation for all of their meals. The lifestyle is hard to follow due to the diet restrictions, meal prep time, and equipment needed.

THE SOLUTION
A set of snacks following this lifestyle choice can provide a quick on-the-go option for those who are having difficulty making time to prep, or transitioning to the diet. Provide value through advertising to remind consumers why raw food is healthy, educate them with new recipes, and show them the benefits of this lifestyle choice.

FIELDS
PACKAGING, BRANDING, ART DIRECTION

DATE
2012